UXplorers

A platform for UX juniors to get a job.

Summary

  1. Costa Rican junior user experience designers (UXers) find difficulties in getting their first job.

  2. We realized the problem was multidimensional and involved several critical user, so we reduced the scope to make the project viable and effective.

  3. Focusing on UXers allowed us to concentrate on improving their job prospects in the critical areas we had identified.

  4. We created a mentoring website adapted to the Costa Rican reality.

Methodology

  • Competitive analysis

  • Interviews

  • Surveys

  • Usability tests

Role

  • Researcher

  • Content designer

  • UX Designer

Besides me, our team had a UI/UX designer and a researcher/UX designer as well.

The problem

Costa Rican junior UXers find difficulties in getting their first job.

Despite several stakeholders being involved, junior UXers needed to mitigate the challenges they carried throughout the entire job search cycle.

The solution

We focused on an accessible, scalable, cost-effective, and efficient solution that addressed the 3 areas where UXers were falling short.

Using our critical users as guides, we provided an easy-to-use platform to improve CVs, portfolios, and interview performance through mentorship. Additionally, we promoted it on social media to broaden its reach

The process

Our strategy considered how people will UXplorers, how we it will differentiate from similar solutions, and how to scale the project up and down .

Our research helped realign our goal by discarding several designs that didn't fit the context or were beyond the scope. Also, ethnographic research would be the first touchpoint; however, since many similar solutions exist, we linked to a mentor site with a more active approach.

The feedback from 17 participants showed that the first step was to tackle the critical moments throughout their user journey.

Content

My content design strategy aimed to solve doubts and reassure the user about asking mentors for help while being efficient and intuitive.

Deciding which content will meet user needs was reflected in the onboarding, FAQs, mentorship process, testimonials, and confirmation email, providing an affordable, scalable, and empathetic service.

The outcome

The usability tests show the path for improvement regarding colors, hierarchy, and accessibility.

The feedback showed that there's still room for improvement. It helped to rethink the initial solution and keep sight of the fact that different communication channels are required to reach companies to solve this problem and keep the service profitable to help more UXers.

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